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  • Communication Strategies
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    Syllabus
    Syllabus
    LO 01: To identify the concept of global marketing and the influence global marketing decisions have on business
    Essential Reading with Practice Test | Session 01
    Handout | Session 01
    Case Study | Session 01
    Discussion forum | Session 01
    Practice Test | Session 01
    LO 02: To apply cases, readings and international business reports to analyse corporate issues/opportunities in global and digital marketing context by evaluating the tools and platforms
    Essential Reading with Practice Test | Session 02
    Handout | Session 02
    Case Study | Session 02
    Discussion forum | Session 02
    Practice Test | Session 02
    LO 03: To analyse the importance of marketing communication
    Essential Reading with Practice Test | Session 03
    Handout | Session 03
    Case Study | Session 03
    Discussion forum | Session 03
    Practice Test | Session 03
    LO 04: To appraise the integrated marketing communication concepts and process of advertising
    Essential Reading with Practice Test | Session 04
    Handout | Session 04
    Case Study | Session 04
    Discussion forum | Session 04
    Practice Test | Session 04
    LO 05: To investigate trading blocs & global challenges
    Essential Reading with Practice Test | Session 05
    Handout | Session 05
    Case Study | Session 05
    Discussion forum | Session 05
    Practice Test | Session 05
    Additional Notes
    Notes
    Assignment
    Communication Strategies Assignment
    Assignment Guidance
    Live Session Recordings
    Session Recording | 16th May
    Session Recoeding | 17th May
    Session Recording | 23rd May
    Session Recording | 24th May
    Session Recording | 30th May
    Session Recording | 31st May
    Session Recording | 13th June
    Session Recording | 14th June
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  • All categories
  • General Programs
BIG Academy (KSA)
Post Graduate Diploma (Computing)
  • Additional Practical Modules
  • Core
  • TVTC
  • Specialization
Post Graduate Diploma (Management)
  • Core
  • TVTC
  • EUCLEA Pathway Progression
  • PGDSLRM
Diploma in Computing
  • TVTC
  • ATHE
Diploma in Business Administration
  • TVTC
  • ATHE
  • Foundation
BIG Academy (EUCLEA)
  • Executive MBA (Online)
MSc (Online)
  • Artificial Intelligence
  • Networking
  • Software Engineering
  • Application Development
  • Data Analytics
  • M. Phil
  • BIG Academy (RRU)
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    Course info

    Communication Strategies


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