This course enables learners to develop an understanding of how organisational

behaviour, culture, motivation, structure, leadership and creativity impact an organisation’s

efficiency and effectiveness.

This unit enables learners to develop knowledge and understanding of marketing at a

strategic level and how this is applied in practice including developing a marketing strategy

This course aims to equip learners with the essential knowledge and skills required for

effective research in the context of strategic business development. Through a comprehensive

exploration of research methodologies, strategic analysis tools, and presentation techniques,

the course aims to foster the development of critical thinking, analytical, and communication

skills. By formulating and executing a research proposal, learners will gain a deep

understanding of the intersection between research and business strategy, preparing them to

make informed decisions and contribute meaningfully to organizational development.

The course aims to provide students with a comprehensive understanding of the

principles and tools necessary for developing, reviewing, and implementing organizational

strategies. Students will explore the foundations of strategic management, analyze the external

environment, and learn how to review and develop effective strategic plans for organizations