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Consumer Behaviour
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LO: 01 To acquire an understanding of the psychological processes that impact on consumer behaviour
Essential Reading with Practice Test | Session 01
Lecture Video | Session 1.1
Lecture Video | Session 1.2
Case Study | Session 01
Handout | Session 1
Discussion | Session 01
Graded Test | Session 01
Essential Reading with Practice Test | Session 02
Lecture Video | Session 2.1
Lecture Video | Session 2.2
Case Study | Session 02
Handout | Session 02
Discussion | Session 02
Graded Test | Session 02
Essential Reading with Practice Test | Session 03
Lecture Video | Session 3.1
Lecture Video | Session 3.2
Case Study | Session 03
Handout | Session 03
Discussion | Session 03
Graded Test | Session 03
LO: 02 To demonstrate understanding of the critical assessment of current and future metrics, research technologies, and research data output
Essential Reading with Practice Test | Session 04
Lecture Video | Session 4.1
Lecture Video | Session 4.2
Case Study | Session 04
Handout | Session 04
Discussion | Session 04
Graded Test | Session 04
Essential Reading with Practice Test | Session 05
Lecture Video | Session 5
Case Study | Session 05
Handout | Session 05
Discussion | Session 05
Graded Test | Session 05
LO: 03 To examine essential psychological principles applicable to marketing strategy
Essential Reading with Practice Test | Session 06
Lecture Video | Session 6
Handout | Session 06
Case Study | Session 06
Discussion | Session 06
Graded Quiz | Session 06
Essential Reading with Practice Test | Session 07
Lecture Video | Session 07
Handout | Session 07
Case Study | Session 07
Discussion | Session 07
Graded Test | Session 07
LO: 04 To critically evaluate new trends of data mining related to consumer behavior
Essential Reading with Practice Test | Session 08
Lecture Video | Session 08
Handout | Session 08
Case Study | Session 08
Discussion | Session 08
Graded Test | Session 08
Essential Reading with Practice Test | Session 09
Lecture Video | Session 09
Handout | Session 09
Case Study | Session 09
Discussion | Session 09
Graded Test | Session 09
Case Studies for Workshop
Case Study 1 | Social Media and CB
Case Study 2 | House Hold and CB
Case Study 3 | UNETHICAL BEHAVIOUR and CUSTOMER BRAND
Case Study 4 | AI and CB
End-term Assessments
Semester End Examinations - Consumer Behaviour
Archived class recordings
Recording 1
Recording 2
Recording 3
Recording 4
Recording 5
Recording 6
Live Session Recording | 8th November, 2025
Live Session Recording | 15th November, 2025
Live session recording - 22nd November 2025
Live session recording - 29th November 2025
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All categories
General Programs
BIG Academy (KSA)
Post Graduate Diploma (Computing)
Additional Practical Modules
Core
TVTC
Specialization
Post Graduate Diploma (Management)
Core
TVTC
EUCLEA Pathway Progression
PGDSLRM
Diploma in Computing
TVTC
ATHE
Diploma in Business Administration
TVTC
ATHE
ATHE Level 3
Level 3 Computing
Level 3 Business
BIG Academy (EUCLEA)
Executive MBA (Online)
OTHM
MSc (Online)
Artificial Intelligence
Networking
Software Engineering
Application Development
Data Analytics
M. Phil
BIG Academy (RRU)
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Course info
Consumer Behaviour
