Summary of Consumer Behaviour

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General

Announcements

LO: 01 To acquire an understanding of the psychological processes that impact on consumer behaviour

Essential Reading with Practice Test | Session 01

Lecture Video | Session 1.1

Lecture Video | Session 1.2

Case Study | Session 01

Handout | Session 1

Discussion | Session 01

Graded Test | Session 01

Essential Reading with Practice Test | Session 02

Lecture Video | Session 2.1

Lecture Video | Session 2.2

Case Study | Session 02

Handout | Session 02

Discussion | Session 02

Graded Test | Session 02

Essential Reading with Practice Test | Session 03

Lecture Video | Session 3.1

Lecture Video | Session 3.2

Case Study | Session 03

Handout | Session 03

Discussion | Session 03

Graded Test | Session 03

LO: 02 To demonstrate understanding of the critical assessment of current and future metrics, research technologies, and research data output

Essential Reading with Practice Test | Session 04

Lecture Video | Session 4.1

Lecture Video | Session 4.2

Case Study | Session 04

Handout | Session 04

Discussion | Session 04

Graded Test | Session 04

Essential Reading with Practice Test | Session 05

Lecture Video | Session 5

Case Study | Session 05

Handout | Session 05

Discussion | Session 05

Graded Test | Session 05

LO: 03 To examine essential psychological principles applicable to marketing strategy

Essential Reading with Practice Test | Session 06

Lecture Video | Session 6

Handout | Session 06

Case Study | Session 06

Discussion | Session 06

Graded Quiz | Session 06

Essential Reading with Practice Test | Session 07

Lecture Video | Session 07

Handout | Session 07

Case Study | Session 07

Discussion | Session 07

Graded Test | Session 07

LO: 04 To critically evaluate new trends of data mining related to consumer behavior

Essential Reading with Practice Test | Session 08

Lecture Video | Session 08

Handout | Session 08

Case Study | Session 08

Discussion | Session 08

Graded Test | Session 08

Essential Reading with Practice Test | Session 09

Lecture Video | Session 09

Handout | Session 09

Case Study | Session 09

Discussion | Session 09

Graded Test | Session 09

Case Studies for Workshop

Case Study 1 | Social Media and CB

Case Study 2 | House Hold and CB

Case Study 3 | UNETHICAL BEHAVIOUR and CUSTOMER BRAND

Case Study 4 | AI and CB

End-term Assessments

Semester End Examinations - Consumer Behaviour

Re-sit Exam Paper

Archived class recordings

Recording 1

Recording 2

Recording 3

Recording 4

Recording 5

Recording 6

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