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Summary of Global Marketing Communication Strategies | BIGACADEMY
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  • Global Marketing Communication Strategies
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  • Course data
    General
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    LO 01: To identify the concept of global marketing and the influence global marketing decisions have on business
    Essential Reading with Practice Test | Session 01
    Lecture Video | Session 01
    Lecture Video | Session 01 Video 02
    Handout | Session 01
    Additional Notes | LO 01
    Case Study | Session 01
    Discussion forum | Session 01
    Graded Test | Session 01
    LO 02: To apply cases, readings and international business reports to analyse corporate issues/opportunities in global and digital marketing context by evaluating the tools and platforms
    Essential Reading with Practice Test | Session 02
    Lecture Video | Session 02
    Lecture Video | Session 02 | Video 02
    Handout | Session 02
    Additional Handout | Session 02
    Case Study | Session 02
    Discussion forum | Session 02
    Graded Test | Session 02
    LO 03: To analyse the importance of marketing communication
    Essential Reading with Practice Test | Session 03
    Lecture Video | Session 03
    Lecture Video | Session 03 | Video 02
    Lecture Video | Session 03 | Video 03
    Handout | Session 03
    Case Study | Session 03
    Discussion forum | Session 03
    Graded Test | Session 03
    LO 04: To appraise the integrated marketing communication concepts and process of advertising
    Essential Reading with Practice Test | Session 04
    Lecture Video | Session 04
    Lecture Video | Session 04 | Video 02
    Lecture Video | Session 04 | Video 03
    Lecture Video | Session 04 | Video 04
    Handout | Session 04
    Case Study | Session 04
    Discussion forum | Session 04
    Graded Test | Session 04
    LO 05: To investigate trading blocs & global challenges
    Essential Reading with Practice Test | Session 05
    Lecture Video | Session 05
    Handout | Session 05
    Case Study | Session 05
    Discussion forum | Session 05
    Graded Test | Session 05
    Exam - GMCS
    Exam Paper - GMCS
    Archived class recordings
    Recording of October 5, 2024
    Live Session on October 26, 2024
    Live Class Recording (16th May, 2025)
    Live Class Recording (17th May, 2025)
    Live Class Recording (23rd May, 2025)
    Live Class Recording (24th May, 2025)
    Live Class Recording (30th May, 2025)
    Live Class Recording (31st May, 2025)
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Categories Collapse Expand
  • All categories
  • General Programs
BIG Academy (KSA)
Associate Diploma in Computing
  • Additional Practical Modules
  • EUCLEA Business School
  • TVTC
Associate Diploma in Business
  • ATHE
  • TVTC
  • EUCLEA Business School
Diploma in Computing
  • TVTC
  • ATHE
Diploma in Business Administration
  • TVTC
  • ATHE
  • Foundation
BIG Academy (EUCLEA)
  • Executive MBA (Online)
MSc (Online)
  • Artificial Intelligence
  • Networking
  • Software Engineering
  • Application Development
  • Data Analytics
  • M. Phil
BIG Academy (RRU)
  • Strategic Leadership
  • Financial Acumen
  • Market Dynamics & Operational Excellence
  • Responsible Management
  • Personal Leadership Pathway
Home

    Course info

    Global Marketing Communication Strategies

    • Teacher: Jyothi Sharma

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