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Global Marketing Communication Strategies
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LO 01: To identify the concept of global marketing and the influence global marketing decisions have on business
Essential Reading with Practice Test | Session 01
Lecture Video | Session 01
Lecture Video | Session 01 Video 02
Handout | Session 01
Additional Notes | LO 01
Case Study | Session 01
Discussion forum | Session 01
Graded Test | Session 01
LO 02: To apply cases, readings and international business reports to analyse corporate issues/opportunities in global and digital marketing context by evaluating the tools and platforms
Essential Reading with Practice Test | Session 02
Lecture Video | Session 02
Lecture Video | Session 02 | Video 02
Handout | Session 02
Additional Handout | Session 02
Case Study | Session 02
Discussion forum | Session 02
Graded Test | Session 02
LO 03: To analyse the importance of marketing communication
Essential Reading with Practice Test | Session 03
Lecture Video | Session 03
Lecture Video | Session 03 | Video 02
Lecture Video | Session 03 | Video 03
Handout | Session 03
Case Study | Session 03
Discussion forum | Session 03
Graded Test | Session 03
LO 04: To appraise the integrated marketing communication concepts and process of advertising
Essential Reading with Practice Test | Session 04
Lecture Video | Session 04
Lecture Video | Session 04 | Video 02
Lecture Video | Session 04 | Video 03
Lecture Video | Session 04 | Video 04
Handout | Session 04
Case Study | Session 04
Discussion forum | Session 04
Graded Test | Session 04
LO 05: To investigate trading blocs & global challenges
Essential Reading with Practice Test | Session 05
Lecture Video | Session 05
Handout | Session 05
Case Study | Session 05
Discussion forum | Session 05
Graded Test | Session 05
Exam - GMCS
Exam Paper - GMCS
Archived class recordings
Recording of October 5, 2024
Live Session on October 26, 2024
Live Class Recording (16th May, 2025)
Live Class Recording (17th May, 2025)
Live Class Recording (23rd May, 2025)
Live Class Recording (24th May, 2025)
Live Class Recording (30th May, 2025)
Live Class Recording (31st May, 2025)
Live Class Recording (13th June, 2025)
Live Class Recording (14th June, 2025)
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All categories
General Programs
BIG Academy (KSA)
Associate Diploma in Computing
Additional Practical Modules
EUCLEA Business School
TVTC
UOB
Associate Diploma in Business
ATHE
TVTC
EUCLEA Business School
Diploma in Computing
TVTC
ATHE
Diploma in Business Administration
TVTC
ATHE
Foundation
BIG Academy (EUCLEA)
Executive MBA (Online)
MSc (Online)
Artificial Intelligence
Networking
Software Engineering
Application Development
Data Analytics
M. Phil
BIG Academy (RRU)
Strategic Leadership
Financial Acumen
Market Dynamics & Operational Excellence
Responsible Management
Personal Leadership Pathway
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Course info
Global Marketing Communication Strategies
Teacher:
Jyothi Sharma
